Touchpoint Leak™ Assessment

Find out where your business is leaking profit and how to fix it

In summary

Your Touchpoint Leak™ Assessment looks at your customers’ buying journey and identifies where you might be leaking profit through poor or no marketing activity.

Watertight Marketing Example traffic lighted funnel

• Clarity: A clear understanding of where money is being wasted.

• Visibility: A good idea of where customers might be being lost.

• Actions: A list of enhancements in priority order (traffic lights).

• Report: A detailed written report on how to address these leaks.

• A plan: An action-plan with strong ideas to scale up your profits within 12 months.


Cheryl has been a tremendous support as my accountability consultant on the Watertight Marketing programme. She has great ideas, particularly on implementation and helps me to develop my thoughts and change them into action.”

JULIE PEEL. Julie Peel Jewellery Design

What’s involved

• A one-to-one conversation or workshop to gather key information – up to a day of your time.

• An end-to-end review of your marketing operation for one market against the 13 touchpoint leaks identified in the powerful Watertight Marketing methodology.

• A final report detailing findings and recommendations.

All undertaken and delivered by a Watertight Marketing Licensed Practitioner under the Watertight Marketing Satisfaction Guarantee.

BONUS: The price of the Touchpoint Leak™ Assessment is deductible from the price of a full Marketing Audit & Action Plan should you wish to proceed with that at some point in the future.


  • Fixed Price: £2,750 +VAT.
  • Duration: Written report delivered within one month.
  • Approach: In person and desk research as required.
  • Output: A detailed written report identifying leaks in priority order with some practical suggestions that can be actioned straight away. All peer reviewed by one of the other licensed practitioners.
Watertight Marekting Touchpoint Leak Assessment Report

Would you like a chat to see how soon you could be tweaking your leaks?

© Watertight Marketing Ltd. The key concepts, frameworks, illustrations, and structure of the Watertight Marketing Touchpoint Leak™ Assessment remain the intellectual property of Watertight Marketing and are used with permission and under license.