Yes, that’s correct. My first ever blog was written for someone else, and it’s still popular today. It was for Watertight Marketing, and possibly when the company was called Clear-Thought Consulting (before it rebranded).
It was purposely written as what we now call a piece of ‘Invitation Information’. Content that invites someone to read more or take an action, like download something.
It was a ‘How To’ and it was specifically designed around equipping someone to have an informed conversation with a marketing provider. We tried to dispel all the jargon and myth, and give some really clear advice on how to write a brief so as to get what you want.
It’s still live now, but as a blog on the Watertight Website entitled ‘How to write a marketing brief in 10 simple steps‘.
Helps small businesses stop wasting money on marketing. Watertight Marketing Certified Practitioner, MCIM Chartered Marketer and mentor.