Cheryl Crichton

Award-winning marketing coach & advisor


Cheryl started her career as a graphic designer in London working with big brands like Castrol, Nissan and The Walt Disney Company. She went on to run a satellite design consultancy for a larger organisation in Covent Garden, but left the big city to move west in the late 90s. 

She became a Watertight Marketing licensed practitioner and chartered marketer in 2014, and and these days focuses more on helping SMEs grow through designing the right kind of marketing for their business.

“I understand the pain business owners feel when they see their own money being wasted on marketing that doesn’t work. Being a licensed Watertight Marketing practitioner, I’m experienced enough to spot when that’s happening, and get great satisfaction from guiding businesses away from it.”

Cheryl Crichton Master Practitioner-No Glasses Square 300dpi


• Knows how to identify where businesses might be losing customers and therefore profit.

• Knows how to find out where and why buyers might be leaving a sale.

• Knows how to work out how to keep customers moving through a sale.

• Knows how to design a great marketing activity plan.

• Knows how to get it all done.


Some brands Cheryl has worked with:

Amalgam Modelmaking, Bruichladdich Distillery, Castrol, Crown Lodge Hotel, First Response, Gatwards of Hitchin, Gradwell Internet, Cathay Pacific, cxPartners, Lloyds TSB, Nissan, Orange, RedSpot Self Storage, RTS Group, The Walt Disney Company, Trollbeads, WH Smiths and Wicks.


Cheryl is a Watertight Markeitng Master Practitioner, which means she is trained and licensed to use the powerful methodology for putting a world-class marketing operation into a business. In 2020 so was awarded Watertight Marketing  Practitioner of the Decade.

Watertight Marketing Master Practitioner logo

Cheryl has become a valued and integral part of the team. Always happy to go the extra mile to help and advise. I am now recommending the Watertight process to others based on our experience.

MIKE HARVEY. Director, Amalgam Modelmaking


Cheryl is an experienced mentor and has mentored dozens of budding and ambitious marketers.

• Independent since 2007

• A Chartered Marketer and Mentor for 10 years (CIM 2014-2024)

• Supported over 20 mentees


Of all the mentors on the CIM Mentoring Scheme, Cheryl’s profile resonated due to her depth of marketing and entrepreneurial experience, which I believed would help my personal/professional goals. Cheryl has given up her time, imparted deep wisdom, and offered guidance to help me to develop my goals. She’s also kept me accountable and her support has been invaluable. I continue to appreciate and value our relationship.”

LISA, CIM Mentoring Scheme

Chin Wag?

Fancy talking through your challenges and finding out how stepping up your marketing can help your business grow? Cheryl’s always up for a chat and offers free one hour call sessions. Check the diary to see when might be good for you.

Call for a chat - Solid Sources

As any business grows you can’t possibly be a jack of all trades, you have to let go. Having Cheryl who lives and breathes marketing expertise means that things will get done. As next year approaches I’m no longer facing a winter of discontent – far from it!”

GEORGE SPENCE. Owner/MD, RedSpot Self Storage