How to get ready for a website project

The questions to ask before embarking on the design or build of your website
No Vision, Mission or Values, No Business Direction

Why getting your Vision, Mission and Values down is critical for helping make confident business decisions
Tips on how to write a marketing blog

I get asked ‘What is a blog and why should I blog?’ quite a lot. Here’s what I think… [3 minute read]
Is your business blogaphobic?

If you a small business developing a website and have been told you need a blog, what do you think about that? Here’s what we think… [5 minute read].
3 reasons your marketing CV isn’t standing out

And some tips on how to craft an eye catching one.
Fonts can influence the buying decision
![[3 minute read] All small business owners want to find and engage as many techniques as possible to help people buy from them.](https://cherylcrichton.co.uk/wp-content/uploads/2020/07/Alphabet-iStock-round-1024x1024.png)
[3 minute read] All business owners want to find and engage as many techniques as possible to help people buy from them.
How to double your customer base

[4 minute read] Guest article for Adlib Recruitment on making small marketing budgets go further
What can we learn from The Fall’s emotional connection?

[3 minute read] I was saddened to hear of the death of Mark E Smith today. He formed the edgeland punk band The Fall after attending a Sex Pistols gig in Manchester in 1976…
10 useful HTML tags

If you’re a small business owner, or small business marketing manager, HTML is probably the last thing on your mind.
How long does marketing take?

Apart from the ‘how much does small business marketing cost?’ question, the ‘how long does it take?’ question is one of the ones I get asked the most.