How to get ready for a website project
The questions to ask before embarking on the design or build of your website
No Vision, Mission or Values, No Business Direction
Why getting your Vision, Mission and Values down is critical for helping make confident business decisions
Marketing Manager Recruitment – the questions to ask
I recently got asked if I had any good questions to ask when recruiting for a Maketing Manager, including of yourslef…
The difference between a testimonial and a recommendation
…and a review, and a case study, and a referral.
How to write a marketing brief (my first ever blog)
It was for someone else… Yes, that’s correct. My first ever blog was written for someone else, and it’s still popular today. It was for Watertight Marketing, and possibly when the company was called Clear-Thought Consulting (before it rebranded). It was purposely written as what we now call a piece of ‘Invitation Information’. Content that […]
Scaling the solo entrepreneur’s marketing mountain
I’ve penned another blog for the fabulous people over at Watertight Marketing. In it I’ve looked at some ways you, the the solo entrepreneur, can tackle the tasks of marketing one step-at-a-time…
Marketers are not the social media experts you think they are
Oh! You’re a marketing consultant. Do you do Twitter?
Would you like to spend a month a year in Bali?
[3 minute read] I recently got asked to blog for Watertight Marketing about how becoming Watertight can give you the freedom to leave your business for a month without worry…
How Linkedin changed my prospect’s mind and got me a sale
When people ask me what I do for a living I say “I’m a marketing consultant and I help businesses stop wasting money on marketing”. Then they often say “Oh, you do social media then?”.
How to not mess up your business networking follow up
In my latest guest article for Bristol Recruitment agents Adlib, I give tips on how to get your event follow-up right.
