How to get ready for a website project
The questions to ask before embarking on the design or build of your website
No Vision, Mission or Values, No Business Direction
Why getting your Vision, Mission and Values down is critical for helping make confident business decisions
Marketing Manager Recruitment – the questions to ask
I recently got asked if I had any good questions to ask when recruiting for a Maketing Manager, including of yourslef…
Tips on how to write a marketing blog
I get asked ‘What is a blog and why should I blog?’ quite a lot. Here’s what I think… [3 minute read]
The difference between a testimonial and a recommendation
…and a review, and a case study, and a referral.
How to write a marketing brief (my first ever blog)
It was for someone else… Yes, that’s correct. My first ever blog was written for someone else, and it’s still popular today. It was for Watertight Marketing, and possibly when the company was called Clear-Thought Consulting (before it rebranded). It was purposely written as what we now call a piece of ‘Invitation Information’. Content that […]
What’s new in the second edition?
It’s here! Read our review and find out about the second edition of Watertight Marketing – the small business marketing book by Bryony Thomas.
Is your business blogaphobic?
If you a small business developing a website and have been told you need a blog, what do you think about that? Here’s what we think… [5 minute read].
Why do you need boring checklists?
Well, there are people that do and people that don’t. But I would say all small businesses definitely do, and for all sorts of things.
How to structure a marketing case study
Whether for online or print, a case study should be engaging and informative ,and most of all let the benefits of working with you shine. Find some pointers on structuring one here…
